Client: Travellian - Travel Agency

Project Duration: 1 Week

Role: UX/UI Designer

Tools: Figma, Illustrator, Photoshop

Travellian Agency works in partnership with both large and small tour operators around Europe in order to create portfolios of accommodation.

They don’t have a well organized website

Customers are always complaining that they can’t find enough information about tours on site

Conversion of new customers from their old site in the past 6 months are low to 20%

They have new tour package options but don’t know how to present them on website

Identify the target audience and analysis the competitors

Write the content first according to the companies niches

Get details about the tour package options to organize them to put in website

Build wireframes according to the content and present them to stakeholder

Upon stakeholders approval, build High-fidelity mockups

Test the mockups, develop and launch the landing page

To kickstart the project, I conducted a comprehensive product analysis, competitor analysis on leading travel agencies in their geographical area and customer research. This provided valuable insights into the industry's information architecture, helping me understand the essential website's sections to incorporate into Travellian's landing page.

Now we focus on creating wireframes, focusing on the optimal page structure and information flow. Each section was thoughtfully crafted, with careful consideration given to UX best practices. The wireframes served as a blueprint for the subsequent design stages.

After the wireframes, we focus on building a design system so that company can always follow brand guidelines and keep a consistency throughout the website. This involves creating color system, typeface system and grid system. I've also designed the logo using adobe illustrator and made brand guidelines.

Now we focus on creating the high-fidelity design/mockups. The design is focused on modern trends and aesthetics to match the competition while maintaining consistency.

We made sure the landing page design is responsive for all devices that includes desktops, tablets and mobile.