Client: Jascha Brinkmann, Co-Founder & President

Industry: Solar Business SaaS

Role: UI/UX Designer

Deliverables: Full UX Audit, SEO-Optimized Landing Page Redesign, Visual Revamp

Sunvoy’s original landing page had several friction points that were negatively impacting user engagement and conversions:

UX Problems:

Poor Information Hierarchy: Key features and benefits were buried or scattered across the page, making it hard for users to understand the value proposition quickly.

Lack of Visual Flow: The design lacked a smooth narrative or visual cues that guided users toward taking action.

Overwhelming Text Blocks: Large chunks of text discouraged scrolling and interaction.

Outdated UI Elements: The UI visuals lacked a modern, trustworthy SaaS aesthetic that resonates with solar tech businesses.

Missing H1 Tags: The page didn’t clearly communicate its primary offer to search engines or users.

No Structured Headings: The absence of a consistent H1 > H2 > H3 structure hurts crawlability for search engines.

Low Keyword Optimization: Keywords relevant to “white-label solar app”, “solar CRM”, and “solar sales software” were not utilized properly.

Lack of Microcopy & Alt Attributes: There were minimal alt tags for images, CTAs lacked descriptive labels, and the page had low semantic richness.

Conducted a heuristic analysis and session replay review to detect user drop-off points.

Identified the three most critical flows: product discovery, feature validation, and conversion.

Highlighted trust issues due to lack of testimonials or recognizable brand logos early on.

Reconstructed the content hierarchy based on user reading behavior and value-first positioning.

Created wireframes that emphasized:

Rewrote headings with high-intent keywords (e.g. "White-label app for solar companies", "Grow solar sales faster").

Structured HTML semantics with H1, H2, H3 for better indexing.

Implemented keyword-rich alt tags and CTA microcopy like “Book a Demo”, “See How It Works”.

Created a clean, trustworthy aesthetic tailored for B2B SaaS.

Used a pink-accented palette that matched Sunvoy's brand but contrasted key CTAs.

Introduced illustrations, testimonial cards, and embedded video for higher engagement.

Hero section now clearly communicates the offer with 3 mockups and a defined CTA.

Visitors can now understand the value proposition in less than 5 seconds.

Optimized structure, semantic tagging, and headings improved crawlability and keyword visibility.

Bounce rate reduced due to improved scannability and visual flow.

Social proof and logos placed above the fold.

Seamless walkthrough of onboarding process and user testimonials added throughout.

Increased sign-ups and demo bookings by simplifying the user journey.

Faster decision-making from visitors due to improved content hierarchy.

Figma for wireframes and high-fidelity UI

Loom & Hotjar for user journey analysis

Google Search Console for SEO audit

Developer-ready handoff Figma file (Framer).

On Figma, I've provided 2 design variations; we decided to go with version 2.