Client: Nitro - Design and Web Agency

Project Duration: 1 Month

Role: Product (UX/UI) Designer, Brand Designer & Webflow Developer

Tools: Figma, Webflow, Google Docs, Illustrator and Photoshop

To kickstart the project, I conducted a comprehensive product analysis, competitor analysis on leading marketing agencies and customer research. This provided valuable insights into the industry's information architecture, helping me understand the essential website sections to incorporate into Nitro's landing page.

The next phase involves creating user flows and wireframes, focusing on the optimal page structure and information flow. Each section was carefully crafted, carefully considering UX best practices. The wireframes served as a blueprint for the subsequent design stages.

After the wireframes, we focus on building a design system so the company can always follow brand guidelines and maintain consistency throughout the website. This involves creating a colour system, typeface system and grid system.

Now, we focus on creating the website's UI and proceed to Webflow development. Seamless integration between Webflow and Figma facilitated a smooth transition from static designs to interactive prototypes.