LeafLit Rebranding Project

SmoKingBuds approached me seeking a complete rebrand for their cannabis accessories shop. They were clear about their business model: selling accessories and apparel, not cannabis directly. The client needed a new name and logo that would better represent their brand identity and target audience.

After brainstorming several options, we landed on LeafLit - a clever combination that works on multiple levels:

Leaf: Slang term for marijuana

Lit: Modern slang meaning "cool" and referencing the action of lighting

LeafLit: Also evokes "leaflet" - information and pamphlets

The name perfectly captures the essence of their business while being memorable and versatile.

The initial logo design featured a clean, bold aesthetic with a custom icon replacing the dot on the "i". The icon combined a leaf and flame element, creating a sophisticated, corporate feel.

Client Feedback: "Too corporate feeling" Lesson Learned: Corporate sophistication wasn't the right direction for this brand.

After deeper consultation, I discovered the client wanted a skater aesthetic. This led to a complete redesign approach:

Tag Logo: Designed to feel like quick spray paint

Leaf Icon: Separate icon in the same street art style

Dimensional Consistency: Both elements designed to work well on their trays using the same dimensions

The project succeeded because of open communication and understanding the client's vision. What they initially described and what they actually wanted were different.

Being willing to completely pivot from a corporate aesthetic to a street art style was crucial. The first design wasn't wrong - it just wasn't right for this client.

The final design creates an "if you know, you know" feeling - perfect for the cannabis accessories market where subtlety and insider knowledge are valued.

The client loved the final design! It captured the authentic, street-level aesthetic they were looking for while maintaining brand recognition and versatility across their products.

This project demonstrates the importance of truly understanding your client's vision and being flexible enough to pivot when needed. The LeafLit rebrand succeeded because we listened to the client's feedback and adjusted our approach to match their authentic brand identity.

Remember: It's their company, not yours. Your job is to bring their vision to life, even if it means starting over completely.