From Signal Noise to Signal Strength • The Sent Transformation

Daniel G Bright

Verified

Completed work

Brand Designer

UI Designer

Web Designer

Figma

Jitter

Unicorn Studio

Telecommunications

A 42‑day brand + web sprint by Bright Studios (Daniel G. Bright)

Prologue - The Problem Nobody Wanted

Every product team hits the same wall: shipping the feature is easy; shipping the message is chaos. SMS, WhatsApp, email, push, carrier rules, deliverability gremlins - you know the drill. Sent felt that pain first‑hand while building fintech apps, so they swung back with a promise: “We'll be the single brain routing every customer notification you fire.”

Their V1 landed, but the brand? Looked like a Twilio side‑project, safe blue, SaaS‑y sans serif, “one more API” copy. Investors liked the tech. Developers scrolled on.

Act I - Enter the Guide (That’s Me)

The Brief

Goal: Make Sent impossible to scroll past.

Timeline: Six weeks, no extensions.

Budget: $24 000, all‑in.

We split the journey into four quick sprints: Exploration, Identity, Web, and Handoff. Two review loops each, zero scope creep.

Act II - Plot Twist: Clarity

Brand Strategy in One Breath

Sent isn’t “messaging infra.” It’s the decision layer that makes every message land exactly where it should. That POV flipped the story:

Developers become the heroes. Sent is the quiet guide sharpening their arrows.

Voice & Archetype

Guide - confident, minimal, never hypey.

Explorer - asks “why not?” and chops blockers.

The rally cry we tattooed on the wall:

“Clarity that delivers.”

Act III - The Makeover

Identity Highlights (Swipe‑able Carousel in Final)

Logo: A tilted switchboard glyph - feels like motion, hints at routing logic.

Palette: Electric Blue ↔ Charcoal ground wire; Lime Glow sparks for feedback hubs.

Type: Figtree headlines, Geist prose, Geist Mono snippets → code feels at home.

Texture: Glass blur + pixel grid - techy without cosplay.

Mission Statement

Principle 1

Principle 2

Principle 3

Characteristics

Who We Are

Logo

Fonts

Colors

Gradients

Gredients

Textures

Web Experience (7 Pages, Infinite Delight)

Home: Opens with a live code block actually hitting the Sent sandbox. Credibility bar rolls logos + latency stats.

Pricing: One toggle, two plans. Math animates in real‑time so finance teams stop emailing.

About: Founder story told comic‑strip style; a Slack GIF wall shows the culture beats.

Demo Request: Two‑step email first, use‑case second 80% faster than the old five‑field coffin.

Changelog: Markdown feed; each push animates a timeline dot like a commit graph.

Contact: Smart router sales, support, or “talk to an engineer” drops you in the right Slack channel.

404: “Message not found” types across the screen, then auto‑suggests docs.

Under the hood: Tailwind tokens, shadcn/ui components, Framer Motion specs, WCAG 2.2 AA, prefers‑reduced‑motion fallbacks. Design ≈ shipped code.

CMS Templates (Because Content Scales)

Feature/Use Case - Code left, story right. Switchable in Figma.

Blog Article - Reading bar + pull‑quote component for hot takes.

Blog Category - Color‑coded tags auto‑generate from slugs.

Case Study - KPI infobar, testimonial carousel, result sparkline.

Homepage

Pricing

Book a Demo

Packages

Features

Security

Homepage Animation

404 Animation

Features Animation

Act IV — Handoff & Hype

We wrapped every frame in Auto‑layout 5, exported JSON tokens, and recorded a 7‑minute Loom so Sent’s devs could ship without a single Slack ping. Zero‑guess handoff.

Credits

Strategy, design, copy, motion - Daniel G. Bright / Bright Studios

Client - Sent (NYC)

Epilogue - What I Learned

Docs ≠ Marketing. Merge them and devs stick around.

Color restraint > color splash. Hold neon for moments of delight.

Show the sandbox. Nothing sells an API like watching it fire live.

Like this project

Completed work

Posted Aug 2, 2025

Brand identity + dev-first site for Sent: one API, every channel - clarity, speed, and dev-ready specs built in 42-day sprint shipping signal strength.

Likes

Views

277

Timeline

Jun 5, 2025 - Aug 18, 2025

Clients

Sent