Website Design for Infra Crypto lending Platform
Lois Nwanze
Project Overview
Infra is a crypto lending and liquidity platform that needed a clear, trustworthy, and modern website to attract both retail and institutional users. My goal was to design a digital experience that simplifies complex DeFi concepts while communicating security, transparency, and growth opportunities.
The Challenge
Most crypto platforms overwhelm users with jargon and cluttered dashboards. For Infra, the challenge was to:
Build trust through clean design and strong visual hierarchy.
Present complex features (lending, borrowing, liquidity pools) in a way that feels simple.
Balance a crypto-native aesthetic with a fintech-level credibility.
Design Approach
Research & Benchmarking
Studied leading DeFi and fintech platforms to understand UI/UX patterns and gaps in trust-building.
Visual Direction
Dark theme with bold accent colors to reflect modern DeFi culture.
Use of gradients and subtle motion for energy, while maintaining professional typography.
Iconography and infographics to explain processes like “How It Works.”
Information Architecture
Hero Section: Clear headline + call to action.
Features Section: Three main benefits with visuals for scannability.
Use Cases Section: Four real actions users can take.
Statistics & Reach: Trust-building metrics.
How It Works: Simple 3-step process.
FAQ: Addressing user concerns directly.
Key Design Decisions
Simplified flows: Users can immediately see how to borrow or lend without diving into docs.
Trust cues: Stats, security highlights, and global reach showcased early.
Humanized content: FAQs, plain-language microcopy, and benefit-driven messaging.
Outcome
The final website design positions Infra as a secure, global, and user-friendly DeFi platform. It reduces barriers for new users while maintaining credibility for experienced crypto participants. The design highlights clarity, confidence, and conversion, setting the stage for Infra’s product growth.
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Posted Sep 30, 2025
Designed a modern, trustworthy website for Infra, a crypto lending platform, enhancing user experience and trust.
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Timeline
Jan 8, 2025 - Jun 30, 2025
Clients
Infra
