Website Design for Infra Crypto lending Platform

Infra is a crypto lending and liquidity platform that needed a clear, trustworthy, and modern website to attract both retail and institutional users. My goal was to design a digital experience that simplifies complex DeFi concepts while communicating security, transparency, and growth opportunities.

Most crypto platforms overwhelm users with jargon and cluttered dashboards. For Infra, the challenge was to:

Build trust through clean design and strong visual hierarchy.

Present complex features (lending, borrowing, liquidity pools) in a way that feels simple.

Balance a crypto-native aesthetic with a fintech-level credibility.

Research & Benchmarking Studied leading DeFi and fintech platforms to understand UI/UX patterns and gaps in trust-building.

Simplified flows: Users can immediately see how to borrow or lend without diving into docs.

Trust cues: Stats, security highlights, and global reach showcased early.

Humanized content: FAQs, plain-language microcopy, and benefit-driven messaging.

The final website design positions Infra as a secure, global, and user-friendly DeFi platform. It reduces barriers for new users while maintaining credibility for experienced crypto participants. The design highlights clarity, confidence, and conversion, setting the stage for Infra’s product growth.