I helped Hickok, a men’s premium leather goods brand, launch its first e-commerce store. In just three months, online sales grew from $0 to $5,000, creating a profitable digital channel and opening the door to scalable growth.

Hickok wanted to move beyond offline retail and build a strong digital sales channel. The challenge was to design an online experience that felt seamless, trustworthy, and aligned with the premium quality of their leather products.

Building a new sales channel from scratch with fast profitability.

Translating the luxury feel of leather into a digital experience.

Balancing brand heritage with a conversion-focused UX/UI.

Discovery: Clarified the client’s business goals and digital objectives.

Market & Competitor Research: Analyzed online retail trends in the men’s accessories segment.

Information Architecture: Structured product collections, filtering, and navigation for usability.

Brand & Visual Design: Created a style that reflects high-end craftsmanship while being approachable.

Wireframing & Prototyping: Outlined product flows and shopping experiences.

E-commerce Development: Built the site with responsive design, integrated shipping, and secure payment methods.

Integrations & Optimization: Added filtering options, analytics, and third-party tools for enhanced UX.

The website launch successfully established Hickok’s online presence as a profitable sales channel. Within three months, online revenue grew from zero to $5,000, proving the platform’s effectiveness and scalability. The website not only delivered a polished and responsive design but also offered customers a frictionless shopping journey.