The Short-Form Blueprint is a digital guide designed to help creators master short-form video content. I was responsible for the entire visual system of the book, including brand identity, cover design, layout structure, and all supporting assets.

From typography to custom imagery, the goal was to create a reading experience that felt clear, dynamic, and visually consistent — with a layout that made every insight easy to absorb.

Website: https://getblueprint.framer.website/

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I led all aspects of design, including:

Visual direction and color system

Typography, spacing, and hierarchy

Creation of all visuals and image assets

Export prep for web and digital distribution

The tone of the book was bold and straightforward — a no-fluff guide meant to respect the reader’s time. I translated that tone visually by designing a layout that was:

Clean and breathable

Highly scannable with modular sections

Consistent across pages and chapters

Branded but never overpowering

Custom graphics and illustrations were created to support key ideas and break up the text in a way that kept energy high and attention intact.

The identity for the book was developed with clarity and motion in mind — tying it to the world of short-form video while giving it a distinct, ownable presence. This included:

A flexible type system for headers, annotations, and captions

A minimalist color palette with strong accents

Graphic elements inspired by editing timelines, overlays, and content blocks

The final book delivers a visually engaging, brand-aligned reading experience that feels fast, functional, and focused — just like the content itself. The entire layout system is built to scale for future updates, translations, or print editions.

This project blends design thinking with deep attention to content flow. Every choice — from margins to illustrations — was made to support the core mission: helping creators learn fast and take action.