High-Impact Email Design & Campaign Strategy for Modern Brands
Fabrizzio Zampieri
High-Impact Email Design & Campaign Strategy for Modern Brands
Email is one of the most powerful tools for conversion, retention, and storytelling — especially for direct-to-consumer brands. This project highlights my work across OneSkin, Better Rituals, and C3, where I helped shape consistent, high-performing email ecosystems tailored to each brand’s identity and business goals.
From transactional flows to brand storytelling campaigns, my approach combines conversion-focused UX, cohesive branding, and scalable design systems.
"Welcome" email options for clothing brand | C3 Style
The Challenge
Every brand has different audiences and goals, but they all share the same challenge:
How to turn email into a consistent revenue driver while reinforcing brand loyalty:
It’s not just about sending beautiful emails. It’s about building a system that converts:
Easy-to-update templates
Reusable components
Strong narrative flows (welcome, retention, reactivation)
Flexible design to accommodate promotions and storytelling
And most importantly — making every email feel “on brand”, visually and verbally.
Transactional emails for biotech e-commerce | OneSkin
Part of the Welcome flow | OneSkin
Strategy
Create end-to-end email systems, from onboarding flows to retention campaigns
Balance sales-driven messaging with brand-building storytelling
Use component-driven design to improve speed and consistency
Prioritize clarity, hierarchy, and engagement in every layout
Design for scalability, ensuring teams can easily create future campaigns
"The Reference Lab" journal email templates | OneSkin
Approach
OneSkin – Biotech E-commerce:
Clean, science-forward email templates
Lifecycle flows: welcome, post-purchase, product education
Transactional flows aligned with their Shopify ecosystem
Science-forward design for biotech e-commerce | OneSkin
Blog monthly email | OneSkin
Better Rituals – Wellness E-commerce:
Full email ecosystem: welcome, transactional, product highlights, content features
Modular template variations to avoid visual fatigue
Component-based system built in Figma
Product/Collection Highlight | Better Rituals
C3 – Clothing Brand:
Fashion-focused promotional campaigns
Product-driven storytelling with clean, engaging visuals
Simple, direct purchase flows to boost collection drops and special sales
Welcome email | C3 Style
Outcome
Across different industries, I delivered:
Consistent brand presence through every email interaction
Higher efficiency through reusable templates and components
Improved conversion flows (cart abandonment, promotions, onboarding)
Story-driven campaigns that connect, not just sell
Mother's Day Campaign | OneSkin
The result? A scalable email infrastructure that empowers brands to build loyalty, engagement, and revenue — on autopilot.
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Posted Jul 21, 2025
End-to-end email systems for ecommerce brands — combining design, storytelling, and automation to drive conversions and build customer loyalty at scale.
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OneSkin
