Fur&Feelings · Every pet has a mood

Starting point Pet brands usually show perfect, always-happy animals. Anyone who lives with one knows better: some cats judge you, some dogs are scared of a leaf and some chihuahuas have very strong opinions. Fur&Feelings celebrates each pet’s personality with humour and warmth.

The cast Four cats and five dogs, from tiny to giant, from sweet to grumpy. Each one has a name, a breed, a mood and a line that sums them up. The humour comes from opposites: the furious chihuahua and the terrified Great Dane, the happy golden and the outraged Persian.

Consistency Turnaround and expression sheets for every character (front, side, back and four expressions) so they stay the same in any image or animation.

Animation & stickers Three five-second scenes with cartoon timing, a vertical cut for Reels and TikTok, and a 9-sticker pack ready for WhatsApp, Instagram or packaging.

Higgsfield for characters and sheets, Kling for animation, and code for the brand pieces and the edit. My role: concept, character design, branding and animation.

Link: https://www.chinnidesignstudio.com/case-furfeelings.html