A short promo film for

A short promo film for Lenga, a trekking app concept for Patagonia.

The idea: you're walking a lenga forest trail, eyes on your boots. A twig snaps, you look up, and the huemul from the Lenga logo steps out from the trees. It stops for a moment, then keeps walking. Then the brand fades in: Lenga, trekking app.

The logo becomes a character inside the real landscape, a quiet reminder of what the app is about: walking the wild and coming back safe.

Made with AI video and image generation plus manual compositing and editing: the line-art huemul is the real logo placed into the scene and animated, with film grain and natural forest sound.

Full case study and interactive prototype: chinnidesignstudio.com/case-lenga.html