Customer Segmentation Interactive Dashboard

📌 Project Overview

This interactive Power BI dashboard provides a comprehensive analysis of customer segmentation, helping businesses identify key customer groups and optimize marketing strategies. It offers dynamic visualizations, enabling data-driven decision-making.

🚀 Features

Customer Segmentation Analysis: Categorizes customers based on spending patterns, demographics, and engagement.

Interactive Visualizations: Filterable and drill-through reports for deeper insights.

KPIs & Metrics: Displays customer lifetime value, churn rate, and purchasing behavior.

Data-Driven Insights: Helps businesses tailor marketing strategies and improve customer retention.

🖥️ Screenshots

📊 Dashboard Preview

📂 Project Structure

📁 Customer-Segmentation-Dashboard
├── 📄 Customer_Segmentation_Dashboard.pbix  # Power BI file
├── 📄 README.md                              # Project documentation
├── 📁 Data                                   # Raw & processed datasets (if applicable)
└── 📁 Screenshots                            # Images of the dashboard

📥 Installation & Usage

Clone the Repository:

Open the Power BI File:

Open Customer_Segmentation_Dashboard.pbix in Power BI Desktop.

Explore the Dashboard:

Use interactive filters to analyze customer trends.

Modify and customize based on business needs.

📌 Requirements

Power BI Desktop (Latest Version)

A dataset containing customer transactions, demographics, and behavior data

📜 License

This project is licensed under the MIT License – see the LICENSE file for details.

🙌 Connect With Me

🔗 GitHub: github.com/yisakfikre 🔗 LinkedIn: linkedin.com/in/yisak-fikre-b806361bb

🚀 Feel free to contribute, open issues, or reach out for collaborations!

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Posted Feb 9, 2025

An interactive Power BI dashboard for customer segmentation, visualizing key insights for business decision-making. - Customer-Segmentation-Dashboard/README.md…

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