Cuts & Loops - Brand Identity

The whole idea of rug tufting first started out as one of those hobbies that the client just wanted to try out for fun as a creative outlet/stress reliever. Eventually, this hobby turned into a brand—Cuts & Loops

Cuts & Loops provides custom, hand-made decorative pieces, perfect as rugs or wall hangings to elevate any space.

Visual Identity

Bold and fresh design with colors and graphics that pop and stand out. We want our audience to see the brand and go, “that’s interesting and new. I haven’t seen anything like it anywhere else. I want to try it out!”