CFB Alerts Brand Identity & Web Design

Brand identity and website design for CFB Alerts, one of college football's most-followed media platforms with 660K+ followers and 2B+ annual impressions.

Designed and developed a bold, dark editorial Webflow site built to match the speed and intensity of college football news. The site features real-time CMS-powered article feeds spanning CFB news, the NFL Draft, transfer portal, NIL, and the coaching carousel — all structured for fast publishing and SEO performance.

Key design elements include a high-contrast dark UI with electric green accents, dynamic category grids, sponsor and partnership integration, a giveaways section, and an audience reach module that communicates platform scale at a glance.

Scope covered brand direction, UI/UX design, full Webflow development, CMS architecture, and JSON-LD structured data for search visibility.

Built to serve both the fan experience and the business side of sports media.