Visual Identity Development for CFB Alerts

This case study highlights the visual direction I’ve built for CFB Alerts and the graphic style we’ve developed across social media, breaking news posts, and digital content. The goal was to create a look that feels modern, fast, and recognizable within the college football space while still being flexible enough for daily content.

A key part of the identity is the use of pixel dithering, textured gradients, and bold color transitions to give graphics a digital, high-energy feel that stands out in timelines. Along with that, I’ve focused on strong typography, consistent layout structure, and repeatable design elements so every post feels like part of the same system instead of a one-off graphic.

This slideshow shows a selection of the work so far and how the style has evolved into a cohesive visual identity that CFB Alerts can continue to build on as the brand grows.