Brand Identity Design for Electric Vehicle Startup

SPARK is a modern brand built around energy, clarity, and direction. From the start, the goal was to create a visual identity that reflected the brand’s core philosophy of stripping away the excess and focusing only on what truly matters. SPARK needed a system that could cut through visual noise while remaining confident, simple, and highly recognizable across every touchpoint.

The existing direction lacked the clarity and impact required to support that vision. While the brand had a strong point of view, the visual language did not communicate focus or intentionality. The challenge became creating an identity that felt bold without feeling loud, and minimal without feeling empty.

Our approach was to design with purpose and restraint. We centered the system around a single spark inspired mark that feels sharp, balanced, and instantly distinct. The mark represents momentum, precision, and forward movement, serving as a visual anchor for the entire brand. Its simplicity allows it to scale effortlessly from app icons to large format applications while maintaining its character.

The color system was kept intentionally tight. Bright yellow acts as the primary accent, delivering energy and immediate recognition. Dark and neutral supporting tones provide contrast and stability, allowing the yellow to carry impact without overwhelming the system. Every color choice was made to serve a function, not decoration.

Typography and layout follow the same philosophy. Clean, modern letterforms and strong spacing create breathing room and reinforce a sense of confidence. Nothing is decorative for the sake of style. Each element exists to improve legibility, hierarchy, and brand recognition.

The identity was designed to live natively across digital products, social platforms, and real world applications. From app icons and UI elements to automotive and environmental usage, the system remains consistent while adapting naturally to each context.

The result is a sharp, flexible brand system that practices what SPARK preaches. A visual identity built on clarity, focus, and intent. Nothing extra. Nothing missing. Only what matters.