Brezzels Social Media App

Mobile-first | End-to-End Design | Creator Platform | Design System | Branding

Brezzels is a mobile-first platform that was designed to help content creators connect more directly with their fan base, grow their audience, and monetize their work. The goal was to build a complete product from the ground up — one that balances social engagement with creator-focused tools.

Led the design of the product from concept to launch, covering both the brand identity and the complete user experience across iOS and Android platforms. Worked closely with stakeholders to ensure that user needs and business objectives remained aligned throughout the process.

- Reduced onboarding drop-off by ~30% through a simplified, user-friendly experience - Increased engagement in messaging and monetization areas by improving interaction design and feedback mechanisms - Strengthened product consistency and team velocity through reusable components and a scalable design system