Mobile | Video Streaming | UX Research | End-to-end Design | Product Strategy | Usability Testing
Project Context
Redesign of a mobile video streaming app used by influencers and models, where multi-tasking isn’t optional — it’s essential. Users struggled with overloaded chatrooms, multiple simultaneous requests, camera sharing, and private messaging.
My Focus Areas
Conducted in-depth user research and testing to uncover usability bottlenecks and workflow pain points.
Designed simplified, user-centered flows to support high-pressure multitasking.
Integrated smart interface enhancements:
Auto-hiding headers for focused streaming.
Fast profile data access from chat.
Keyboard shortcuts for faster interactions.
Camera minimization for seamless navigation across tasks.
Balanced UX with branding and usability for a cohesive experience.
Impact
Delivered a streamlined, intuitive UX that reduces cognitive load and enables smoother multi-tasking.
Improved user satisfaction and task efficiency, making complex interactions feel effortless.