End-to-End Product Design for VXPages CMS by Dia IbramEnd-to-End Product Design for VXPages CMS by Dia Ibram

End-to-End Product Design for VXPages CMS

Dia Ibram

Completed work

Product Designer

UI Designer

UX Designer

Adobe XD

Figma

Jira

Content Creation

Project Context

Design and optimization of VXPages, a fully responsive WYSIWYG CMS for models, influencers, and creators, aimed at simplifying personal brand building. With over 400 screens and a highly competitive market, the product required both usability and flexibility for various skill levels.

My Focus Areas

Led UX research and usability testing over 2+ years to refine user journeys and validate design assumptions.

Designed a highly intuitive, scalable CMS that balances simplicity with advanced features:

Drag & drop content uploads and inline editing for ease of use.

Expert Mode for advanced users to build fully custom themes, with or without code.

Integrated tools like a logo creator (supporting PNG/vector), SEO settings, and Google Analytics.

Designed a clean, intuitive dashboard to centralize analytics, site management, and customization.

Focused on progressive simplification, reducing interface complexity without sacrificing functionality.

Supported product rebranding to position it as a premium, high-end tool for influencers: redesigned landing pages, visual identity, and marketing materials to match the new direction.

Impact

Delivered a flexible CMS that empowers both beginners and expert users.

Elevated the product’s market position through UX-driven differentiation and visual rebranding.

Improved product adoption by making complex site-building tasks feel familiar and approachable.