End-to-End Product Design for VXPages CMS
Dia Ibram
End-to-End Product Design | Web App | CMS | UX Research | WYSIWYG Editor | Rebranding |Usability Testing
Project Context
Design and optimization of VXPages, a fully responsive WYSIWYG CMS for models, influencers, and creators, aimed at simplifying personal brand building. With over 400 screens and a highly competitive market, the product required both usability and flexibility for various skill levels.
My Focus Areas
Led UX research and usability testing over 2+ years to refine user journeys and validate design assumptions.
Designed a highly intuitive, scalable CMS that balances simplicity with advanced features:
Drag & drop content uploads and inline editing for ease of use.
Expert Mode for advanced users to build fully custom themes, with or without code.
Integrated tools like a logo creator (supporting PNG/vector), SEO settings, and Google Analytics.
Designed a clean, intuitive dashboard to centralize analytics, site management, and customization.
Focused on progressive simplification, reducing interface complexity without sacrificing functionality.
Supported product rebranding to position it as a premium, high-end tool for influencers: redesigned landing pages, visual identity, and marketing materials to match the new direction.
Impact
Delivered a flexible CMS that empowers both beginners and expert users.
Elevated the product’s market position through UX-driven differentiation and visual rebranding.
Improved product adoption by making complex site-building tasks feel familiar and approachable.
Like this project
Posted Jul 8, 2025
Designed and optimized VXPages, a responsive WYSIWYG CMS for creators.
Likes
0
Views
1
Clients
Campoint AG
