Sketchers Online Store
Dia Ibram
Project Context
Modernize the digital storefront of the shoe company Sketchers to better reflect the brand's energy, reduce friction, add more focus on the products themselves and create a more seamless experience across mobile and desktop.
Focus Areas
Product Listing Pages (PLP): Restructured filters, visual hierarchy, and better scanability and product discoverability
Product Detail Pages (PDP): Redesigned layout and interaction patterns to improve clarity of product options, availability, and add-to-cart behavior
Mobile Optimization: Prioritized a mobile-first approach, improving tap targets, vertical browsing flows, and performance feedback
Interaction Design: Introduced animations, microinteractions and transitions to enhance navigation fluidity and product engagement
Impact
Improved product findability and user satisfaction
Reduced cognitive load on mobile through more focused content presentation and simplified decision-making paths
Created a reusable, scalable component structure that supports seasonal campaigns and product line expansions
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Posted Jul 8, 2025
Modernized Sketchers' digital storefront for better brand reflection and user experience.
