Official Branding for NFL QB Anthony Richardson

Dan Blessing

NFL QB ANTHONY RICHARDSON

Last year, I was trusted by the Indianapolis Colts to help their young and dynamic Quarterback, Anthony Richardson create a logo design for his personal brand. This was a dream project for sure, working with the Colts and the great team around Anthony. Together, we had a smooth process starting with a deep dive of who Anthony is and what his personal brand represents
The Challenge
Design a logo that’s simple, scalable and distinct enough to be trademarked, working across everything from social media to apparel.
Capture Anthony’s personality with a modern, competitive and dynamic look that his fanbase can connect with.
Create a sports-driven and versatile mark that can grow with him as he expands into apparel, training, charity and other ventures
The Outcome
The ‘AR’ Monogram is built with fluidity that exemplifies Anthony’s grace and dynamism. While attached to the ant, it integrates to form the abdomen while having a flame / fire feel to emphasize Anthony’s competitive nature and positive energy.
Scope & Deliverables
– Discovery & Research – Primary Logo System
Logo System
Logo System
Concept Breakdown
Concept Breakdown
Process
Process
'AR' Monogram Emblem
'AR' Monogram Emblem
Outlined Monogram
Outlined Monogram
Ant Mark
Ant Mark
Outlined Ant Mark
Outlined Ant Mark
Brand Application Example – 01
Brand Application Example – 01
Brand Application Example – 02
Brand Application Example – 02
Brand Application Examples – 03
Brand Application Examples – 03
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Posted Jul 23, 2025

Designed a dynamic, trademark-ready logo for NFL QB Anthony Richardson—built to grow with his brand across sports, apparel, and beyond.

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