Forged for Legends: The Identity of Centurion Sportswear
Dan Blessing
Overview
When a client asks to build an identity for his clothing brand around Ancient Roman imagery, I jumped at the chance! The reasoning for the clothing brand to be centered around a Roman Centurion was to represent the client’s Italian lineage and fearlessness he displayed during his boxing career. The goal was to create an identity that aligns with a brand that wants to sponsor legendary athletes.
Scope & Deliverables
– Discovery & Strategy
– Centurion Equestrian Logo
– Custom Wordmark
– Roundel Badge
– Head Logo Mark
– Primary Color System
Sketch and Vector Process
Wordmark
Rider Logo and Rider Logo Lockup
Head Logo and Badge
Logo System – Full Color
Logo System – One Color
Brand Color System
Application Examples
Mesh Application
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Posted Mar 28, 2025
Crafted a bold Roman Centurion-inspired identity, including custom logos, wordmarks, and a color system—honoring heritage and embodying fearless athleticism.
