Forged for Legends: The Identity of Centurion Sportswear

Dan Blessing

Overview

When a client asks to build an identity for his clothing brand around Ancient Roman imagery, I jumped at the chance! The reasoning for the clothing brand to be centered around a Roman Centurion was to represent the client’s Italian lineage and fearlessness he displayed during his boxing career. The goal was to create an identity that aligns with a brand that wants to sponsor legendary athletes.
​​​​​​​Scope & Deliverables
– Discovery & Strategy – Centurion Equestrian Logo – Custom Wordmark – Roundel Badge – Head Logo Mark​​​​​​​ – Primary Color System
Sketch and Vector Process
Sketch and Vector Process
Wordmark
Wordmark
Rider Logo and Rider Logo Lockup
Rider Logo and Rider Logo Lockup
Head Logo and Badge
Head Logo and Badge
Logo System – Full Color
Logo System – Full Color
Logo System – One Color
Logo System – One Color
Brand Color System
Brand Color System
Application Examples
Application Examples
Mesh Application
Mesh Application
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Posted Mar 28, 2025

Crafted a bold Roman Centurion-inspired identity, including custom logos, wordmarks, and a color system—honoring heritage and embodying fearless athleticism.

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