Knights of Success: The Rebranding of Grace Academy Athletics
Overview
Grace Academy provides a winning athletic program built on faith and competitiveness that teaches its students how to succeed on the court and in life after school.
Identified Problem
Grace Academy currently doesn’t have an identity that properly represents their winning athletic program, minus a “GA” letter mark with “Knights” written underneath.
Approved Solution
Created an identity centered around a traditional medieval knight that bridges the gap between the athletic program and the academy. Created a cohesive identity that Grace Academy can own and use across multiple digital and print touch points. The knight logo system resembles a high-level and modern identity that feels fit for a school that has a winning and competitive pedigree.
Scope & Deliverables
– Discovery & Research
– Primary Logo System
– Custom Wordmark
– Sport Wordmarks
– Display type pairing
– Sport Wordmarks
– Primary Color System
Sketch and Vector Process
Concept Breakdown
Primary Logo
Secondary Logos
Custom Sport Wordmarks
Logo System – Full Color
Logo System – One Color
Brand Color System
Application Examples
Mesh Application
Dan provided guidance, flexibility and direction with our rebrand! Very personable, and worth the investment for our school!
–– Zack Morgan (Athletic Director)
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Posted Mar 28, 2025
Developed a modern medieval knight logo and cohesive identity for Grace Academy Athletics, embodying their competitive spirit and faith-driven success.
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