Why does the user leaves without buying? - A BOX8 Case study.
Neeraj Tripathy
This is a personal project & I was not associated with BOX8 while working on this project.
Style Guideline
Wireframes
UI Design
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Posted Feb 29, 2024
Solving the issue of a dip in user engagement from homepage to add to cart.
Redesigned UX and achieved a 55% reduction in customer drop-off.
Enforced User Research to increase efficiency by 80%.
Redesigning the FUNNEL for better user engagement.