Redesigning the FUNNEL for better user engagement.
Neeraj Tripathy
User Researcher
UX Designer
UI Designer
Figma
This is a personal project & I was not associated with FreshPrints while working on this project.
The Problem Statement-
As a college student navigating through the application process, I find myself dropping out of the funnel due to the cumbersome and lengthy design steps. The current interface lacks visual appeal, making it unengaging and unattractive. Additionally, the interaction elements are not intuitive, leading to confusion and frustration. Moreover, the cognitive load imposed by the complex design forces me to overthink every action, ultimately discouraging me from proceeding further.
The User pain points-
Lengthy and complex design steps causing dropouts.
Unattractive and uninspiring interface.
Lack of intuitive interaction elements.
High cognitive load leading to frustration.
Disengagement due to excessive thinking required.
Redesigned Solution-
Streamlined design steps for quick completion.
Implement visually appealing graphics and animations.
Utilize intuitive UI elements for effortless navigation.
Reduce cognitive load with simplified information presentation.
Introduce vibrant colours for visual engagement.
Provide clear instructions and prompts throughout the process.
Personalize guidance based on user preferences.
Enhance user experience with responsive design.
Optimize for mobile accessibility.
Conduct usability testing for continuous improvement.
