Brief: The Sun Anomaly & Summer Hat project centers on expanding Ghostn's in-world mythos by connecting a narrative anomalous event (SA-01) to a tangible product: a summer hat with unexpected resilience during the catastrophic Sun Anomaly. This approach blends speculative world-building with product design and content execution.

Goal: Translate a fictional environmental phenomenon aka the Sun Anomaly into narrative context for a product release, using original writing, lore-driven visuals, and motion content to deepen audience engagement with the Ghostn universe and emphasize the hat's unique fictional properties.

Modular summer hat designed with narrative context tied to SA‑01 resilience — visually aligned with the anomaly’s environmental effects. 

Short-form motion content presenting the connection between the anomaly’s effects and the summer hat in the Ghostn aesthetic which combines internet horror and classified visuals. This video serves to blend original writing, motion design, and product reveal.

Stylized try-on photos meant to play on the distortion typically seen in analog horror series on YouTube and providing a new take on a faceless model.

Process shots for the composite shot at the end of the video. The live action was rotoscoped from a clip I filmed from my iPhone in my room.

Reels to tease the product, reveal lore, and announce the release within the context of the in-universe event.

This project demonstrates how storytelling, speculative world-building, product design, and motion content can elevate a product release into an immersive narrative experience. If you're interested in narrative-driven branding, integrated lore strategies, or multidisciplinary creative direction, let's connect.