Milkis Advert

A short advert created to introduce Milkis, a korean pop-culture soft drink known for its creamy, fizzy flavor, to a local audience through vibrant, energetic visuals and mixed-media motion design.

The goal was to highlight Milkis' youthful energy, playful personality, and refresh-on-first-sip vibe while making the unfamiliar feel exciting and accessible to a broader demographic.

Vibrant high-contrast color palette and playful graphic treatments created to reflect the brand's lively, youthful identity.

- Directed and shot live-action segments to ensure visual cohesion

- Designed and animated custom 2D elements to interact dynamically with the footage

- Led mixed-media motion design that amplified the product's playful personality

- Balanced animation and live action so that the final video felt seamless and engaging

- Developed visual identity decisions, including color and graphic style, to match the product's energy

This project showcases how direction, motion design, and mixed media can bring a product's personality to life by blending real footage with animated elements. The result is a memorable, visually engaging introduction designed to appeal to teens and young adults while defining a creative direction that could be expanded in future campaigns.