Milkis Advert
Justin Capili
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Posted Jan 21, 2026
Motion direction and mixed media design that brings MIlkis' quirky energy to life through a visually engaging local launch advert.
Client/Brand: Milkis (Distributor - Name Withheld)
Year: 2020
Role: Director, Motion Design, Mixed-Media Execution
A short advert created to introduce Milkis, a korean pop-culture soft drink known for its creamy, fizzy flavor, to a local audience through vibrant, energetic visuals and mixed-media motion design.
The goal was to highlight Milkis' youthful energy, playful personality, and refresh-on-first-sip vibe while making the unfamiliar feel exciting and accessible to a broader demographic.
Vibrant high-contrast color palette and playful graphic treatments created to reflect the brand's lively, youthful identity.
My Role
- Directed and shot live-action segments to ensure visual cohesion
- Designed and animated custom 2D elements to interact dynamically with the footage
- Led mixed-media motion design that amplified the product's playful personality
- Balanced animation and live action so that the final video felt seamless and engaging
- Developed visual identity decisions, including color and graphic style, to match the product's energy
Closing Note
This project showcases how direction, motion design, and mixed media can bring a product's personality to life by blending real footage with animated elements. The result is a memorable, visually engaging introduction designed to appeal to teens and young adults while defining a creative direction that could be expanded in future campaigns.