- Led creative direction for the continuation of the Ominous Positivity [Red Rift] collaboration
- Designed collectible products, including charm, sticker sheet, and packaging layouts
- Produced motion and social content to showcase the products
- Created original illustrations and written lore to expand the Red Rift narrative
- Integrated Skairic’s artwork into physical and digital assets
- Maintained visual and narrative cohesion across the extended campaign