Ghostn × Skairic — Limited Edition Product Launch
Justin Capili
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Posted Jan 21, 2026
Limited edition collab with artist Skairic blending narrative apparel, keychains, and UGC. Led creative direction, design, motion, and cohesive campaign visuals
Ghostn × Skairic — Limited Edition Product Launch (Ominous Positivity)
This project was a collaboration between Ghostn and with the artist Skairic to create the Ominous Positivity products which included a limited edition apparel piece that merges detailed embroidery, 3D print, and premium 240gsm cotton fabric and a unique eagle-beak keychain.
The goal was to introduce a narrative-driven product that establishes new in-universe lore, reinforce the overlap in our aesthetic, and to foster engagement between existing fanbases and introduce each release to audiences who hadn’t experienced the other.
Responsibilities:
- Creative Direction
- Designed shirt layout and oversaw production-ready assets
- Developed keychain design and other collectible elements
- Produced and edited UGC/influencer content series to immerse the audience in the creation process
- Directed the integration of Skairic’s artwork into physical and digital assets
- Managed visual cohesion across campaign assets and social storytelling
Key Deliverables
Asset Type: Video Reel
Platform / Use Case: Instagram Reels, social media campaign
Caption: Short-form personable videos increasing audience engagement leading up to product release
Asset Type: Video Reels and Images
Platform / Use Case: Instagram posts, social media campaign
Caption: Short-form videos increasing audience engagement and worldbuilding
Asset Type: Product Photography
Platform / Use Case: Website, social posts
Caption: Detail shots emphasizing embroidery, 3D print, and premium fabric.
Process
Explored concepts, different mediums, lore implications, and designs
Final Applications
Final assets deployed on social media and e-commerce platforms.
Closing Notes
This project emphasized narrative-first product design, motion storytelling, and a consistent brand tone for limited edition collectibles. We were able to successfully pull from each others audiences, combine our shared aesthetic, and create something that still felt new. The project was a success and almost sold out within the first week. The data shows that a large part of the success was from the audience involvement through content and the story behind the products.