Client/ Brand: Ghostn

Year: 2025

My Role: Creative Direction, Product & Graphic Design, Writing, Illustration, Motion Design, Video Editing

Brief: The Soul Metal Carabiner is a lore-driven collectible designed as an in-world artifact within the Ghostn universe, framed as a classified anomalous object rather than traditional merchandise.

Goal: Transform a functional accessory into a narrative artifact through world-building, illustration, writing, and motion content—deepening audience immersion and expanding Ghostn’s mythos.

- Led creative direction for the narrative and visual framing of the product

- Wrote original lore and world-building text

- Created illustrations and mini comic art

- Designed the product presentation and landing page layout

- Produced motion and social content to extend the story across platforms

- Ensured narrative and visual cohesion across physical and digital touchpoints

Teaser hero presentation of the Soul Metal Carabiner, introduced as a discovered object tied to Ghostn’s ongoing anomaly lore.

Lore-driven landing page written in a classified document format, designating the carabiner as Object-0871 and framing it as an anomalous artifact formed from experimental “Miracle Metal.”

Original mini web-comic illustrations visualizing key narrative moments and expanding the mythos surrounding the corruption in the universe, exploitation of others, and true nature of the miracle metal.

Short-form lore reels combining written text, illustration, and motion design to present fragments of the narrative across social platforms in the style of internet horror/SCPs.

Fun fact: this was meant to be a parody of Modern Marvels

Product photography and presentation designed to reinforce the object’s dual identity as both a functional tool and a ceremonial artifact within the Ghostn universe.

This project explores how storytelling, illustration, motion, and product design can merge to transform merchandise into immersive narrative experiences.

If you're interested in narrative-driven branding, world-building, or multidisciplinary creative direction, feel free to reach out.