The Frame of Mind Collection explores mental health through ominously positive, VHS-inspired visuals. Led creative direction, garment design, and motion.
My Role: Creative Direction, Product Design, Motion Design, Video Editing
The Frame of Mind Collection explores mental health messaging through an ominously positive lens, combining VHS-inspired visuals, analog distortion, and unsettling optimism.
The collection was designed as a cohesive set of garments that visually and emotionally reflect internal states rather than external narratives.
I wanted to create a unified collection that uses visual language and tone to communicate mental health themes in a way that feels unsettling but affirming and avoiding literal messaging while still encouraging self-reflection and emotional honesty.
Key Deliverables
The Compliance Jacket was developed as the central piece of the collection, featuring graphic placements and details aligned with VHS-era distortions and the project's emotional themes.
The FFW Cargos were designed to complement the jacket through shared visual language and VHS iconography.
The Die Trying Sweater was designed as the contrasting piece to the two black pieces. It's both softer in color and in texture than the other two while still remaining ominously positive messages about mental health.
Closing Note
This collection represents an early exploration of Ghostn's ominously positive tone and is the foundation for the cryptic world-building to come in the years after through the use of visual distortion, mood, and abstraction to address mental health themes without relying on explicit storytelling.