Full Brand Identity

HM Marketing is my own brand that is composed of a variety of marketing and branding services such as the ones listed right here on Contra. Below you will see a collection of visuals that present the brand's logos, strategy, style guidelines, persona, and social media toolbox. This full brand identity for HM Marketing outlines the many elements that give the brand life.

A logo is the most important image associated with a brand. The image above is the brand's main logo. Logo alternatives and variations of the main logo can be found on the brand board below.

The brand board serves as a visual style guide to display general information about the brand's aesthetics. This board displays the LinkedIn banner across the top and the main logo and logo alternative just below it. Following the logos are the colors, fonts, and text specifications that represent the brand. At the foot of the board are a collection of photographs, graphics, icons, and other elements that are examples of how the brand aesthetics may appear.

The guidelines, sometimes referred to as a brand book, are the magic behind a consistent and successful brand. They break down each element to ensure that they are all clearly defined and easy for anyone associated with the brand to follow. Making sure that everyone working on behalf of the brand is on the same page and reading from the same guidelines helps reduce guessing and the risk of being inconsistent or losing sight of your brand identity.

The project finale consisted of creating a social media toolbox that could be used across multiple platforms where the brand is represented. With so many eyes on social media, being intentional with how you want to be perceived is very important. Make a good impression, build a good reputation, and be consistent!

In a social media toolbox created for this brand, designs suited for Instagram, Facebook, LinkedIn, and Twitter were created and collectively placed in a file. Additionally, a profile picture was also created for Linktree (a special addition to the toolbox).