Mini Brand Identity

We are a company that makes and distributes delicious, fresh, affordable food. Our main products are made with fresh ingredients and served in 5-star restaurants across the nation. We will also be selling kits for customers to cook some of our meals at home. Our target audience is people on a budget. We want to convey a sense of delight, while at the same time emphasizing freshness.

Freshly

The brand colors used in the logo design are black, an almost lime green, and a very pale yellow-green. The color codes noted are pulled from the logo designed through Canva.

Black: #000000 Green: #9dcd5a Pale Yellow-Green: #f8f8f2

Company name font: Playlist Script

Subtext font: Montserrat Semi-Bold

White cardboard boxes with printed labels on the outside would be the most cost-effective, suitable, packaging for your brand. The food would need to be wrapped tightly in plastic to preserve the freshness of the contents.

The label I created for meal boxes sold directly to customers will convey the idea that Freshly's products are high quality, healthy, fresh, and budget-friendly. The simple and modern look will reduce the risk of the products seeming overly extravagant or expensive to resonate with the target audience. When selling directly to customers, this modern, eye-catching label will be placed on meal boxes.

In addition to social media, a great way to universally introduce potential or new customers to your brand and help them learn more about your company, your products, deals, and learn where else they can find you and your products is through email marketing. Emails make it easy to direct customers to your website, which can lead them to take action and make a purchase. Here's a sample email header:

The brand board serves as a visual style guide to display general information about the brand's aesthetics.

The guidelines, sometimes referred to as a brand book, are the magic behind a consistent and successful brand. They break down each element to ensure that they are all clearly defined and easy for anyone associated with the brand to follow. Making sure that everyone working on behalf of the brand is on the same page and reading from the same guidelines helps reduce guessing and the risk of being inconsistent or losing sight of your brand identity.