Strategic Marketing Plan

Ale-8-One, which is known colloquially as "Ale-8", is a ginger- and citrus-flavored soft drink. It is distributed primarily to brick-and-mortar retailers in Kentucky, where it originated. It contains less carbonation and fewer calories than conventional soda. This international marketing plan demonstrates the penetration of Ale-8-One into the Mexican soda market. This is a walkthrough of my final plan presentation.