Strategic Marketing Plan
Haley Martinez
Ale-8-One, which is known colloquially as "Ale-8", is a ginger- and
citrus-flavored soft drink. It is distributed primarily to brick-and-mortar
retailers in Kentucky, where it originated. It contains less carbonation and
fewer calories than conventional soda. This international marketing plan demonstrates the penetration of Ale-8-One into the Mexican soda market. This is a walkthrough of my final plan presentation.
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Posted Nov 16, 2021
This international marketing plan features an American regional soda, with the intention to penetrate the soft drink market in Mexico.
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