Zahari Brand Identity Design by Mario PleshkovZahari Brand Identity Design by Mario Pleshkov

Zahari Brand Identity Design

Mario Pleshkov

Mario Pleshkov

Overview

Zahari is a luxury restaurant bar with an authentic, elevated dining experience.

The Challenge

The name needed to mean something visually. A luxury restaurant brand can't just look expensive. It needs a story behind it that feels genuine, not manufactured.

The Approach

The moment I heard the name Zahari, I researched its origin and meaning. That research led directly to the olive tree, a symbol deeply rooted in the name's heritage. From there, the entire brand was built around it. The olive tree mark became the foundation for the logo, the color palette, the typography choices, and the overall visual language. Everything connects back to that one decision.

The Result

Delivered a complete brand identity, logo, and full branding system. The mark now lives on signage, menus, and collateral, bringing the same authentic story to every touchpoint.
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Posted Jul 11, 2026

Developed brand identity for Zahari focusing on the olive tree motif.