Thorn is a game studio specializing in FPS games.

Most game studio brands go for loud, aggressive typography, neon colors, and cluttered visuals. Thorn needed the opposite. The challenge was building a brand that felt unmistakably gaming without falling into every cliché the industry overuses.

The client came in with clear references, minimal, sleek, and powerful. Built an identity around restraint. Clean wordmark, dark palette with a single orange accent that cuts through without screaming. Brand guidelines locked in typography, spacing, and color rules to keep everything consistent.

Delivered a complete brand identity, logo, full brand guidelines, and essential designs.

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