Wingz is a sportswear brand that wanted a complete rebrand, something modern, sleek, and powerful. They wanted an identity that people would feel proud to wear.

Stand out in a crowded sportswear market while staying true to the brand's roots. The old logo had wings in it, but it needed a full rebuild, sharper, cleaner, more memorable.

Took the wings concept from the original mark and rebuilt it from scratch. Sketched multiple directions focused on sharp angles and clean lines that communicate strength and speed. Landed on a mark that's abstract enough to work anywhere, but distinctive enough to stick.

The client was thrilled with the final identity and rolled it out on the new apparel straight away. Looks powerful on any piece printed or embroidered.

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