AM Health Corner needed a fresh packaging identity for their natural spread line, launching with Hazelnut Butter and Peanut Butter variants. The goal was to build an appetizing, shelf-ready label system that strikes the perfect balance between organic health appeal and indulgence.

Operating with complete creative freedom and no pre-existing guidelines, the challenge was establishing an appetizing visual language from scratch. The design needed to differentiate clearly between flavors, convey health benefits, and stand out on crowded market shelves.

I developed warm, organic color palettes with custom wood-grain texture backgrounds tailored to each flavor profile. Using bold, inviting typography, I created clear visual hierarchy for product titles and nutritional callouts. Once vector dielines were finalized for print, I applied the artwork to realistic jar mockups to showcase real-world glass reflections, lid textures, and shelf presence.

Custom packaging label designs for Hazelnut Butter & Peanut Butter variants

Print-ready CMYK artwork files and technical dielines

High-resolution product mockups and visual packaging presentations