Continental Dispatch Academy is a training platform for aspiring logistics dispatchers, helping students build careers in the trucking industry across the US market. This is an ongoing client relationship. I handle their full brand identity, website, and design work.

A complete website redesign focused on better functionality and user experience. The existing site wasn't converting prospective students weren't getting a clear enough picture of what the academy offers and why they should enroll.

The core challenge was conversion. The website needed to do two things simultaneously: clearly explain what dispatch training is to someone who knows nothing about the industry, and convince them this is the right place to learn it. Every section had to earn its place.

Designed the full website using the existing CDA brand identity as the foundation. Structured the pages around the student journey — from discovering the academy to understanding the course to taking action. Clean layouts, clear hierarchy, and direct messaging throughout.

Homepage

Course page

About Us page

Blog page

Contact page

Checkout System

Ongoing maintenance and design updates

Feel free to like, comment and follow, kindly appreciated.