Continental Dispatch Academy is a training center for aspiring logistics dispatchers, helping students build careers in the trucking industry across the US market.

Build a brand from scratch that feels modern and credible enough to attract a young audience, people who are making a serious career decision and need to trust the institution they're learning from.

Started with minimal brand direction. Developed the logo, color system, and full visual identity with a clean, professional aesthetic that speaks to ambition and career growth. The teal and electric lime palette was chosen to feel fresh and energetic while staying professional enough for an educational brand.

Delivered the full brand identity, including logo, brand guidelines, merch design, social media creatives, ad creatives, and website design. Still working with CDA today as their graphic designer, handling ongoing content, campaigns, and brand consistency.

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