Spaceshift is a new product design studio focused on partnering with start-ups to enhance and advance their products.
The branding seeks to balance professionalism with informality. The main objective is to showcase Spaceshift as a top solution to work with, while ensuring the brand remains approachable and does not appear overly sterile.
The solution was to work with a grid system that allowed the visual identity to be versatile, but grounded. Combined with thoughtful color and typography choices, this approach gives the brand a wide range of design options.