The Bircher Bar Rebrand

The Bircher Bar is a modern wellness brand designed for today’s high performers. It specializes in premium wellness products that optimize sleep, sharpen focus, and elevate energy levels. Whether you're building a business, leading a team, or pursuing personal goals, The Bircher Bar is your trusted partner in sustainable performance. It provides solutions for those who demand more from their minds and bodies every day.

The main starting point for this project was to create a new logo that would resonate better with the company, allowing it to be more suitable for The Bircher Bar's mission. In this case, the goal is to develop an abstract design with subtle visuals that can be both broad and iconic. The aim is to create a connection between the brand name and the company’s mission by combining the letter 'B' with a heart shape. The 'B' will represent the Bircher Bar, while the heart signifies the healthy products the company sells. Overall, the intention is to avoid any literal references to specific products and instead focus on the brand's area of expertise.