Lusitano Culture Club

Lusitano Culture Club The brand aims to create a cultural experience that reflects the authentic values of Portugal, with the Lusitano horse as the central element of the logo. The objective was to incorporate the horse figure alongside the traditional tile patterns commonly found in Portuguese streets. By using classic shapes and applying a modern approach, we combined colors characteristic of the tiles in various ways, resulting in a visual identity that is versatile, playful, and contemporary.