The visual identity is defined by several key elements, with font serving as a central feature. An adaptable grid system provides a modular foundation for most compositions, improving visual orientation. Since written content is the primary means of communication, text hierarchy plays a crucial role in presenting information effectively.
The logomark conveys this concept through geometric elements. It represents the brand’s initials and reinforces the modular approach throughout the branding.
Overall, the branding is functional, relying primarily on text for communication. This modular system guides visual orientation and supports a content-driven approach.