Liana Rebrand

Liana Rebrand Liana is a new product designed to help individuals and businesses manage Bitcoin for long-term savings, family fund protection, and secure business asset management. When working on the rebrand, there was a clear sense of preserving the legacy of the old brand as part of the new identity, which had a predominant visual approach focused mostly on the logomark shape across most of its branding collaterals.

To enhance the brand, we introduced a new typeface for the logo, increasing versatility while retaining the previous logomark to honor the brand’s legacy. The logomark shape appears throughout brand compositions, providing contrast to the brand’s clean and minimal style.

Liana’s identity consists of two main offerings: Liana Wallet and Liana Business. Both share a common approach and primary tone, but differ in their secondary color and imagery. Liana Wallet is designed for individuals to protect long-term savings, while Liana Business focuses on enabling businesses to maintain full ownership of their Bitcoin.