Happi Gummi - Brand Identity Design

Happi Gummi is a new line of all-natural gummy Adult Multi-Vitamins! They offer a wide range of products that help inner and outer health. Adults who are committed to prioritizing their health and wellness love the taste & the benefits! They offer on-the-shelf products & a subscription box!

DEMOGRAPHIC:

Adults who are committed to prioritizing their health and wellness.

SUGGESTED DELIVERABLES

Primary & Secondary Logos

3 Different bottle or packaging designs (multi-vitamin, Melatonin, Hair/Skin/Nails)

Homepage for a website

Subscription box design

SUGGESTED COLOR PALETTE

These products have a summertime feel at all times of the year - to brighten your life and your health. Think pinks, reds, and oranges!

Through extensive research and thorough competitor analysis, coupled with the insights provided by the project brief, it became evident that Happi Gummi necessitated a brand identity that exudes playfulness and vibrant energy. As the logo development progressed, it became apparent that rigid and conventional typefaces failed to capture the desired essence. Hence, a carefully crafted curved typeface was embraced in the final logo, imbuing it with dynamic fluidity and generating an irresistible attraction that compels potential clients to pause and take notice of Happi Gummi's products amidst a sea of competing offerings on store shelves.

In crafting the logo, it was evident that incorporating a smile or conveying a sense of happiness was crucial. After finalizing the font selection, a brilliant idea struck me: integrating a smile seamlessly into the lettering of "Gummi." It proved to be the ideal placement for this delightful element, resulting in a logo that effortlessly captures the essence of joy.

When deciding on the color palette for Happy Gummi, I initially considered using pinks and reds as suggested. However, I ultimately decided to go for a softer and more relaxed feel, giving the brand a vibe that reminds you of a calm summer day.

With the logo and color palette finalized, the focus shifted towards the broader aspects of branding. The primary packaging design that demanded utmost attention was the pill bottles. Each flavor was assigned a corresponding color that resonated with the essence of the respective fruit. While my initial thought was to lean towards putting the bottles entirely in vivid colors, a shift towards a more streamlined and refreshing feel emerged. Ultimately, the decision was made to maintain a consistent background color for all bottles, while employing the assigned color for the text, resulting in a cleaner and more polished appearance. It was only natural to include the smile on the top of the bottles.

Happi Gummi was designed as a passion project, where diligent research and unwavering patience were dedicated to crafting exceptional branding. While a full-fledged website design was not pursued, equal care was taken to create a compelling mockup of their webpage.

When envisioning the homepage for a product-focused website, it becomes crucial to showcase the latest offerings, promotions, and featured products. In this context, the spotlight was directed towards Happi Gummi's newest product line, the Sleep gummies, which took center stage alongside the essential header elements. Additionally, considering the mockup included two separate website pages, I chose to design their subscription page as the background page, providing a seamless and cohesive user experience.

The subscription box offered by Happi Gummi presented an exciting opportunity to create an appealing and playful design. As I considered the ideal concept, the phrase "I was made just for you" resonated in my mind, capturing the essence of Happi Gummi's commitment to personalized customization. This quote found its perfect place on the side of the box, serving as a defining feature that communicated the brand's dedication to tailoring the subscription contents according to each customer's unique requirements.