Services: UI/UX Design, Ecommerce Website Design, Brand Experience Industry: Sustainable Pet Food & Beverage Role: Lead UI/UX Designer

Neo Bites is a sustainable pet nutrition brand specialising in cricket-based dog treats and toppers. The goal was to create a high-conversion ecommerce website that educates customers on the health and environmental benefits of cricket protein while positioning Neo Bites as a leader in eco-friendly pet products.

The challenge was balancing two user types: dog owners focused on pet health and eco-conscious consumers looking for sustainable alternatives. The platform needed to feel trustworthy, modern, and inviting while clearly explaining an unfamiliar product category.

I designed a UX-led ecommerce website that uses visual storytelling, strong hierarchy, and educational design patterns to move users from understanding to trust and purchase. The site integrates benefit-driven messaging, simplified navigation, and conversion-focused product pages.

The redesign achieved:

+30% increase in user engagement

+20% increase in product page CTR

+25% increase in product sales

This project highlights my ability to deliver conversion-driven ecommerce design while communicating innovative, sustainability-led products.

UI/UX Designer for Pet Brands, Ecommerce Web Designer, Sustainable Pet Brand Designer, Shopify Designer for Pet Brands, Pet Food Website Design