Services: UI/UX Design, Ecommerce UX Strategy, Conversion Optimisation Industry: Fashion & Retail Role: Lead UI/UX Designer

Cult Mia is a curated luxury fashion marketplace supporting independent global designers. I was tasked with redesigning their Product Description Page (PDP) to improve engagement, storytelling, and conversion rates.

The challenge was enhancing a visually rich experience while maintaining usability and performance for high-intent shoppers. The interface needed to balance premium aesthetics with clarity and functionality.

Using a user-centred design approach, I restructured the page hierarchy, optimised typography, enhanced product imagery layouts, and improved interaction points to support discovery and purchasing behaviour.

Results included:

+25% increase in time on page

+15% higher image interaction

+10% boost in conversion rate

This case study demonstrates my expertise in luxury ecommerce UI/UX and conversion-focused fashion platform design.

Luxury Fashion UI/UX Designer, Fashion Ecommerce Designer, Shopify Plus UX Designer, UI/UX Designer for Fashion Brands, Luxury Website Designer