Brand Identity & Logo Design for Medical Apparel Brand – SMOCCA
Liz Girdwood
SMOCCA - Online Medical Fashion Boutique
Brand Identity & Logo Design for Medical Apparel Brand – SMOCCA
Services: Brand Identity Design, Logo Design, Visual Branding
Industry: Medical Apparel
Project Overview
SMOCCA required a modern, fashion-forward brand identity for their medical scrubs line — bridging healthcare professionalism with contemporary style.
The Challenge
The brand needed to avoid typical medical branding clichés while still remaining instantly recognisable in the healthcare industry.
The Solution
I designed:
A custom logo integrating a stethoscope into the “S”
A modern typographic system with fashion influence
High-contrast black palette for versatility
Results
SMOCCA launched with a distinctive and memorable identity that stands out in both medical and fashion markets.
SEO Keywords
Medical Brand Designer, Healthcare Visual Identity Design, Logo Designer for Medical Brands, Fashion Branding Designer
Like this project
Posted Jun 13, 2024
Logo design for a fashionable medical scrubs business, featuring an illustrated medical element to clearly represent the healthcare industry.
Likes
2
Views
15
