+231% Course Sales: Meta Ads Setup & Coaching

Drawing America is a New York art school. Its courses were already selling every day, but it had never run Meta ads to its website. Simon, the owner, was new to running ads.

The first project was an audit and a full setup. I delivered it so Simon had everything he needed to run the ads himself, or to hand to another agency if he preferred.

Audited the business, its past sales and the market

Wrote a strategy plan from the audit and walked Simon through it

Set up the ad account, fully loaded with audiences

Made the targeting recommendations

Chose the ad creative, wrote the ad copy and built the ads

Set up the back end, so ad results can be measured

All that was left was to switch it on.

A few weeks later I looked at the ad account, curious to see how the ads were doing. They had never been switched on.

During the audit I had seen a lot of potential in this business, and I told Simon so. I suggested the smallest test that would tell him something: $10 a day, with $300 set aside for the month. I told him it would not bring amazing results, but it would show him what the ads could do, and he could decide from there whether to test further or stop.

He agreed and I switched it on. The first sale came within two days. In the first five days the ads brought six sales at about $11 of ad spend each, a 12x return as reported by Meta. Simon raised the budget, and I coached him through his first month of running ads, with weekly calls, messages in between and video walkthroughs of the account.

Simon has since hired me to manage the account.

If your business already sells without ads and you want to know what ads would do for it, send me a message and let's talk.